Do I look like a horse?
Friday, October 5th, 2007Look in the mirror.
Do you look like a horse? Do I? Don’t answer that question (!)
I was talking about opportunity seekers and how we’re prime targets for the dreams sellers. And as promised, I’m going to expand on some of the ways we’re drawn in to spend our money.
There are no secrets here. None of these ideas are new, or only used on the Internet, or only used for opportunity seekers. But, it’s important to put them in perspective because once you do that, you can take a step back and clearly assess an opportunity on merit instead of hype.
The carrot
Horses love carrots. Dangle one in front of their noses and they’ll keep moving forward hoping to get a bite.
How many websites do you visit where they are screaming about having a six-figure income?
Or displaying pictures of themselves with a flashy new sports car?
Let me ask you this. If you were starving, would you want someone to sit down in front of you and eat a big juicy steak?
Would that steak motivate you or just make you more hungry?
Motivation is good. I want to make six-figures a year. In fact, you can sign me up for the six-figures a month plan.
But right now, that steak just makes me more hungry. And that’s exactly where the dream sellers want you. Hungry. Starving in fact.
The hungrier you are, the more willing you’ll be to try the next ‘big’ thing.
To gamble on the best tool, secret method, never-before-revealed, underground, insiders-only, just-released, incredible, amazing, gotta have, you-won’t-believe it, backroom opportunity.
Now I could tell you I make six-figures a year. Throw up a photograph of a Ferrari. A big house with a fabulous pool. Throw in a beach vista with a few palm trees and a couple strolling along the beach. And how would you know if it was real or not?
The next time you’re considering a purchase, ask yourself what the carrot is.
Will the carrot nourish you or just keep you moving forward hoping to get a bite.
Are you motivated or are you starving?
And keep in mind that asses love carrots too.